The Sanitary napkin industry is closely connected with the mode of life, which is in turn directly correlated to housing. Accordingly this industry has always grown by keeping space with improvement in living and it is new indispensable for sanitary in modern housing.
Sanitary napkin, a universally needed product, has very low penetration in India and other developing countries, partly due to its high price and partly due to the tradition of using cheaper but unhygienic old cloth piece. As a result they become the host of many infectious diseases.
Sanitary Napkins are exclusively used by adult girls & Ladies around the world during their menstrual periods as a means of maintaining physical aid & to avoid wetting or staining of the clothes.
India’s sanitary napkin market has significant profit potential. The demand for such products is stable; purchases are recurring and not subject to normal business cycles. Historically, the price of feminine hygiene products have been relatively expensive, but that is changing as small and large businesses enter the market and make an accessible, lower-priced offering to a wider consumer base. Thus, as an entrepreneur this project offers an exciting opportunity to you.
Few Indian Major Players are as under
· Carewell Hygiene Products Ltd.
· Godrej Hygiene Products Ltd.
· Gufic Biosciences Ltd.
· H L L Lifecare Ltd.
· Johnson & Johnson Pvt. Ltd.
· Kimberly Clark Lever Pvt. Ltd.
· Procter & Gamble Hygiene & Health Care Ltd.